One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.
A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.
The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.
On August 24 the Toronto Police Department spoke of "two unconfirmed reports of suicides" associated with the leak of customer profiles along with extortion attempts, offering a 0,000 reward for information leading to the arrest of the hackers.
Users looking to delete their accounts, even those made without the individual's consent, are charged a fee.
The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.
It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.
More data (including some of the CEO's emails) was released on August 20, 2015.
Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.
Also in 2009, NBC refused an ad submitted by Ashley Madison for the network's broadcast of Super Bowl XLIII.
Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.
Ashley Madison employs guerrilla marketing techniques to advertise its site.